What does it mean to be a gamer? Is it an identity or just a marketing term? In 1983, the market for video games collapsed. As the new hobby struggled to find an audience, game makers decided to define their market and aggressively advertise to them. It was the birth of the gamer dud
This is a companion discussion topic for the original entry at https://www.vice.com/en_us/article/93wjae/how-marketing-and-fandom-shaped-gaming-culture